“Marginal a passo de corrida” is a yearly event based on the concept that the Cascais Marginal Road becomes a giant outdoor gymnasium. On these premises, every year, a number of sporting events are created to push the Cascais community to join in and enjoy a great morning outdoor!
In 2015 FHIT UNIT joined forces with Jeep and turned a simple workout area into an innovative branding activation spot: passers by were intrigued when a fantastic Wrangler Jeep was part of the workout spot! “Do you like working out? How about doing it with your bodyweight and a Jeep Wrangler”? A TRX [ suspension training ] was attached to the vehicle for the first time ever, allowing all the brave trainees to workout and get to know this amazing new Jeep model.
The whole event was a success and the FHIT UNIT + Jeep “spot” a big call-out to all passers by!